Free resources to help your restaurant grow.
The Restaurant Growth Playbook
Check out our comprehensive growth playbook for restaurants.
Formula for Restaurant Growth
Discover how your marketing activity compares to successful restaurants that have reached your desired revenue level.
SEO for Restaurants: A Simple Guide to Higher Rankings
Elevate your restaurant's online presence with our SEO guide. Access tools and strategies designed to enhance rankings, attract traffic, and maximize sales.
2025 Trends Report
Discover the top 2025 restaurant trends! See how operators use AI, marketing, smart menus, and waste reduction to grow and meet consumer demands — based on insights from Popmenu’s national study.
State of the Plate 2025 presents restaurant trends, cost pressures, and opportunity insights from Popmenu.
Discover how U.S. restaurant operators are navigating rising costs and shifting guest behaviors. Based on a survey of 300 owners and operators, Popmenu’s “State of the Plate 2025” explores key strategies — from marketing to tech adoption — for resilience and growth in a challenging industry landscape.
Restaurant digital marketing handbook for the holidays
Prepare your restaurant for the holiday season with our expert guide. Uncover strategies, technology, and inspiration to maximize revenue and guest satisfaction.
The AI in Restaurants Report
Explore the impact of artificial intelligence on the restaurant industry. Learn from real-life examples and gain valuable insights from Popmenu's survey on consumer and restaurant attitudes towards this transformative technology.
2024 Trends Report
Explore Popmenu's 2024 Restaurant Trends Report to uncover key insights on industry challenges, innovative solutions, and strategies for growth. Learn how restaurants are tackling high costs, leveraging AI, and creating unique dining experiences.
Growing your business without a big budget: one restaurant’s story
You don’t need an ad agency — or even a budget — to grow your restaurant. Discover how one spot beat the competition with simple strategies and smart automation.
The Restaurant’s Guide to Email Marketing
Did you know that 60% of guests said they want to hear from their favorite restaurants at least once a week? Staying consistent in your communication with guests is key to keeping them coming back regularly. One easy way to do that? Email marketing.
The Complete Guide to Restaurant Hiring & Staffing
Seventy-one percent of restaurant owners say they lose $5,000 or more per month due to the labor shortage. This guide is full of easy tips and best practices to hire and keep great employees.
The Ultimate Beginner’s Guide to Digital Marketing for Restaurants
Consumers spend 40% of their food budgets at restaurants — why not capture more of it? Get best practices, real examples, and more in our guide!
Advanced Restaurant Marketing for Beginners
How do you get smarter with your marketing without working overtime? Read our digital toolkit and immediately access resources that will help you start and strengthen marketing activity, expand revenue opportunities, and outpace competitors.
6 Things Diners Wish Restaurant Owners Knew...About Online Ordering
Forty-two percent of U.S. consumers order carry out or delivery three or more times a week; while 63 percent order it at least twice a week. Want to know what bugs them the most or makes them spend more at restaurants?