Meet Popmenu’s Leadership Team

Brendan Sweeney came up with the original idea for Popmenu after repeatedly seeing restaurants struggle with their digital presence — highlighted by the prevalence of text-only PDF menus as the primary way restaurants would convey their offerings in a world where consumers increasingly consult photos, reviews, ratings and social validation to make purchase decisions. The frustration of having to visit third-party platforms to get the information he needed to make a dining decision, paired with the frustration he saw restaurants experience as they tried to control their own story online, were the impetus that led to the early concepts and prototypes that would become Popmenu.

Flash forward five years and Brendan's vision for building highly visual, interactive, SEO-driven menus evolved into the creation of an all-in-one, guest-facing platform that has helped 10,000+ restaurants enhance hospitality and drive stronger financial outcomes.

With an extensive background in product development, user experience and marketing for high-growth SaaS companies, Brendan leads Popmenu's efforts to deliver easy, immediately impactful tech to support restaurants worldwide. Known for his candor and wit, Brendan can be found on the global speaking circuit, industry podcasts and news sites — and occasionally singing on stage with his guitar.

Prior to launching Popmenu, he served in senior product leadership roles for Commissions Inc. and CareerBuilder EMEA. In the early 2000s, he also operated a side business that built websites for small businesses, including many restaurants.

If you're in a room with Tony Roy (or anywhere in the vicinity), you'll often hear "I'm fired up!" and "Let's go!" Equipped with boundless energy and a passion for helping customers, Tony is a key figure driving next-gen technology for restaurants.

Tony's deep expertise in revenue operations has helped thousands of independent restaurants and hospitality groups engage with more guests and increase sales, both on-premise and online, while improving profitability. Focused on solving problems, he works hand in hand with restaurant owners and operators to help them meet exceed their goals. He leads Popmenu's corporate development and strategic partnerships and is often called upon to provide industry and tech insights at global events. He can be found dining in restaurants most days and has never met a taco he didn't like.

Prior to Popmenu, Tony oversaw international operations for CareerBuilder and spearheaded partnerships and acquisitions.

As Popmenu's co-founder, Mike spent several years serving as Chief Product Officer, helping shape the company's product vision, build its product organization, and scale the business from startup to serving thousands of restaurant locations. Today, as Head of Product Innovation, he focuses on identifying what's next for restaurants and the technology that powers them through AI, emerging technologies, customer discovery, and rapid product experimentation.

Throughout Popmenu's growth, Mike has led the creation of products spanning restaurant websites, online ordering, AI-powered marketing, guest engagement, loyalty, reputation management, and restaurant automation. He continues to work closely with customers, product teams, and company leadership to uncover emerging challenges, validate new ideas, and transform insights into innovative solutions that help restaurants grow and operate more effectively.

Known for asking restaurant operators, "What keeps you up at night?", Mike believes the best products begin with deeply understanding customer problems. With an inventor's mindset, he partners with product managers, designers, engineers, and customers to explore new opportunities, challenge assumptions, and help shape the future of Popmenu's platform.

Before co-founding Popmenu, Mike served as VP of Product at Commissions Inc., where he led product strategy and design for one of the real estate industry's fastest-growing SaaS platforms.

Working closely with the product team on things that make you go "Wow," Justis Blasco puts the engine in engineer. He specializes in creating high-impact, scalable and secure solutions to help restaurants thrive and is the lead architect behind Popmenu's consumer engagement platform.

Justis built the backbone and framework for Popmenu. His team of experienced software engineers are dedicated to developing tools that make restaurateurs' lives easier and their businesses more successful. Best defined through the speed and competence of his work, Justis often spent the early days of Popmenu pulling all-nighters to ensure customers were continuously up and running and bringing in more guests.

Before Popmenu, Justis was a Senior Software Engineer for Commissions Inc.

Steve joined Popmenu in the company's early days as its first product manager. He helped create and scale the platform from hundreds of restaurants to thousands, deepening his understanding of the challenges restaurants face attracting and retaining guests.

As Chief Product Officer, Steve leads all of Popmenu's product development, including design and product analytics, with one goal always in focus: helping restaurants grow and connect more meaningfully with their guests. He partners closely with engineering, client experience, sales, and marketing to ensure every feature Popmenu ships makes a difference for restaurant operators.

Steve came to product by way of engineering — shaped by years of leading engineering teams, including VP of Engineering at CareerBuilder. He brings that same rigor to product: precision, a commitment to learning from customers, rapid iteration, and always letting the data lead.

With an extensive background in overseeing global legal affairs, multifaceted negotiations, acquisitions and dispositions, Isela Morales helps Popmenu navigate a complex legal landscape as the company quickly grows its footprint inside and outside the U.S.

A key advisor on strategic business initiatives, Isela plays a critical role in protecting company stakeholders, including the restaurants Popmenu serves. She works diligently to ensure all teams at Popmenu can operate on all cylinders by drafting, analyzing and negotiating commercial agreements with clients, partners and vendors.

Before Popmenu, Isela spent over a decade overseeing CareerBuilder's international legal matters where she managed cross-border e-commerce and tech-related legal transactions, partnering closely with business leaders in the EU and APAC regions.

Mark Hoyt is Popmenu's first ever Chief Financial Officer. With over 25 years of experience driving strong financial performance for global SaaS companies and startups, Mark plays a critical part in the ongoing expansion of Popmenu's business as it delivers on its mission to help restaurants thrive through tech innovation.

Mark has an extensive background in global financial operations, funding rounds, mergers and acquisitions and platform development — which comes in handy as the company grows its domestic and international tech footprint. He leads Popmenu's financial strategy and oversees its accounting, finance, treasury and tax functions.

With sound financial stewardship and a penchant for motivating teams to peak performance, Mark has served in key finance leadership roles at several tech companies and brings a wealth of experience in aligning financial initiatives with company goals.

As Chief of Staff at Popmenu, Mona Wedad is the connective tissue across teams — driving alignment, operational excellence, and strategic execution throughout the organization. Partnering closely with the executive team, she acts as a force multiplier: helping prioritize initiatives, streamline communication, and ensure the company moves with focus and speed.

With a background spanning legal, sales, marketing, and operations, Mona leads cross-functional planning, facilitates internal operations, and oversees high-impact projects that accelerate Popmenu's growth.

Mona is no stranger to the restaurant business, having held leadership roles at Zignyl — a software platform built to support franchise operations — and GoTo Foods — the franchisor behind beloved brands like Carvel, Cinnabon, and Schlotzsky's.

When he's not traveling the world and trying exotic foods Anthony Bourdain-style, Ryan Vas is hard at work ensuring Popmenu's financial operations are running smoothly. He brings decades of experience in global finance and accounting to his role.

Ryan oversees a wide range of finance functions including Financial Planning & Analysis, Accounts Receivable, Accounts Payable and Tax while closely collaborating with department leaders to establish and measure key success metrics for external reporting. He serves as a mentor to his team, encouraging them to remain analytical and flexible as they help other departments understand the resources available for achieving goals and supporting our customers.

Before Popmenu, Ryan held leadership roles with Calendly, Rent the Runway, and CareerBuilder.

Tori Dailey leads Client Experience at Popmenu, overseeing the teams and programs that help restaurant operators get the most out of the platform.

Regina Lindsay leads People Operations at Popmenu, driving the people programs, culture, and talent strategies that help the team thrive.

As the Vice President of Marketing, Jenny Grasz makes sure restaurant owners and operators get all the juicy trends, tips, and tech to help them grow their businesses.

With over two decades of experience leading marketing and communications efforts for global tech companies, Jenny puts her expert storytelling skills to work every day to multiply revenue opportunities for Popmenu and our customers. She oversees organic and paid growth strategies, public relations, product and partnership marketing, branding, and all things creative.

Jenny is known for her love of a good joke (and a good pizza). She creates high-performing teams with a leadership style rooted in collaboration, accountability, empathy, and humor. Prior to Popmenu, she served in marketing leadership positions for CareerBuilder and TrueBlue.